Our Mission

Joyride Bookshop acknowledges that our work takes place on Indigenous land and it is with humility, respect, and gratitude that through our work we strive to restore justice and right the historical wrongs of colonization, genocide, and oppression.

Joyride Bookshop aims to provide a space for all children to discover the wonder, humanity, and capacity of books created and curated just for them. We believe in the inherent possibility of a story, and we believe in community partnerships; we strive to be a resource for equal representation, independent publishers, and books created by historically resilient authors and illustrators from around the world; we value the stories of complex characters and believe that all children deserve access to them.

Joyride Bookshop aims to support children and families in San Diego by providing a storefront located in the Arts District at Liberty Station and a mobile bookshop that caters to a diversity of communities in a diversity of ways